HERNDON, Va. - Mass Communications students at the University of Colorado at Boulder (CU-Boulder) were recently given the opportunity to participate in the U.S. media launch of the new 2009 Volkswagen Tiguan.

Thirty students from the CU School of Journalism and Mass Communication attended the press briefing which provided an overview of the Tiguan’s technical and marketing specifics. The briefing was then followed by a vehicle “walk-around”, a presentation of its features and a test drive. Students from print and broadcast journalism, public relations and advertising disciplines assisted the Volkswagen launch team in various aspects of the event.

“What better opportunity to give back to our hosts at CU-Boulder than to allow their students the opportunity to take part in a real press event,” said Keith Price, public relations manager for Volkswagen of America Inc.  “Boulder reflects the active lifestyle of the Tiguan customer and prospect profile, so the location was a perfect fit and the opportunity to work with the university made it even better for Volkswagen.”

“It’s not often we can give our students hands-on experience in public relations, advertising and magazine journalism in the same event,” said Dean of the School of Journalism and Mass Communication, Paul Voakes.

In addition, Road & Track magazine will review articles submitted by students about the Boulder event and will consider publishing the best submission on its Web site. “Road & Track magazine, in both print and online media, needs to contribute to the development of the next generation of automotive journalists,” said Matt DeLorenzo, deputy editor, Road & Track. “We are excited about this opportunity”

Courtesy: Volkswagen of America Inc., USA

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Posted by Jigar Gondalia on 26 May, 2008 4:13:54 PM IST #