Mercedes-Benz Canada reported today its best August ever with a total of 2,038 Mercedes-Benz and smart combined units registered for the month. This is up 665 units or 48.4% compared to August 2007, and brings the year-to-date total to 16,472 units; an increase of 31% compared to this time last year.

A total of 1,653 Mercedes-Benz vehicles were delivered in August. This represents the best August ever, a gain of 457 units or a 38.2% increase compared to August 2007 and pushes the year-to-date growth to 30.4%.

smart also reported its best August ever with a total of 385 smart fortwos delivered in the month. Compared to August 2007 smart sales are ahead by 117.5%, and year-to-date smart has sold a total of 2,851 units, up 33.8% from this time last year.

Very strong B-Class, C-Class, SL-Class, M-Class, R-Class and GL-Class model sales contributed to August’s success. The award-winning C-Class continued to be an outstanding seller, ahead 671 units for the month of August. Retail deliveries of the R-Class were up an impressive 66.7% for the month, and sales of the legendary SL-Class also remained strong and showed a gain of 46.2% for the month. The company’s diesel sales ratio was 60.7% for the month while the permanent all-wheel drive 4MATIC™ units accounted for 65.1% of the overall passenger car and light truck sales (excluding smart).

Total Mercedes-Benz passenger car sales of 1283 units were ahead by 429 units, a 50.2% gain for the month and up 34.1% on a year-to-date basis.

On the luxury light truck side, the M-Class, R-Class and GL-Class continued to perform very well with 370 units sold in the month of August. Light trucks have grown 19.4% so far this year with 3,158 units delivered.

On the pre-owned side, the company reported 574 Mercedes-Benz units delivered for the month of August, up 27 units from August 2007 and bringing the year to date total to 4,871 units which represents an increase of 16.4%.

“Our record breaking results continued to thrive again this month and I’m pleased that more Canadians than ever are enjoying the value, safety and unequalled driving experience of a Mercedes-Benz,” said Marcus Breitschwerdt, President and CEO of Mercedes-Benz Canada. "The 2009 models are now arriving at dealerships in greater numbers; we’ve enhanced their value proposition even further by including additional no-charge equipment and by keeping pricing nearly identical to the previous model year on most models. We are offering our customers unprecedented value with our exciting 2009 product portfolio, and the entire Mercedes-Benz retail team remains committed to ensuring that our customers enjoy an unrivaled sales and ownership experience when they join the Mercedes-Benz family.”

Courtesy: Daimler AG

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Posted by Naresh Koshti on 3 September, 2008 8:38:02 AM IST #