Creative’s ZEN X-Fi media player is now launched in India.

The player features the Xtreme Fidelity X-Fi audio technology, which improves music quality during play back. This is done by restoring the bits and bytes that were lost during transforming to MP3, WMA, or AAC formats.

Leonard Yap, associate marketing manager, India, Creative Labs Asia, said, "We addressed the issue of the poor quality of digital music by inventing X-Fi technology, which restores the quality of music that is lost during the digital ripping process, and now for the first time ever we've been able to implement this technology in a ZEN."

A set of premium EP-830 in-ear earphones are included along with the player. There is a built in speaker, SD card slot, 2.5 inch TFT display with 16.7 million colour support built in FM radio with 32 presets, and built in microphone for recording voice. The player also syncs with Microsoft Outlook using Creative Centrale.

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Posted by Jigar Gondalia on 4 September, 2008 2:11:06 PM IST #