Once again, Singapore Changi Airport is the first airport in Asia to launch a new fragrance already hugely popular with customers in the USA: Elizabeth Arden, in partnership with Nuance-Watson (Singapore) proudly presents the much anticipated ‘Juicy’ fragrance, exclusively launched at Perfumes & Cosmetics by Nuance-Watson (Singapore).

Ayaz Furniturewalla, General Manager of Elizabeth Arden Asia Pacific and Middle East Travel Retail and Distributor Markets, said: ‘Juicy has been one of the biggest fragrance successes in the United States and we are expecting similar successes in Asia. It is very important to collaborate with the right retail partner that shares the brand’s vision, and Nuance-Watson (Singapore) is the perfect match with their extensive and comprehensive retail platform and excellence in execution. We have partnered with Nuance-Watson (Singapore) numerous times in the past and are confident that this initiative will be another success for both of us.’

Ken Tse, Managing Director of Nuance-Watson (Singapore), commented: ‘We have always worked very well with Elizabeth Arden. Years back, I recall, when we were given the exclusivity to launch Provocative, sales was phenomenon for Arden. Likewise for Britney Spears; we yielded yet another impressive sales result. We look forward to seeing the same result for Juicy Couture given its exclusivity in Asia. Travellers passing through Asia’s premier airport ‘Singapore Changi Airport - cannot only expect excellent airport facilities but also interesting and unique products at Perfumes & Cosmetics!’

Courtesy: The Nuance Group

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Posted by Naresh Koshti on 14 October, 2008 11:27:43 AM IST #