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Ritu Kumar launches new perfume ‘The Tree Of Life’

Ritu Kumar, India’s leading designer who has created more than a niche for herself in the fashion industry, brings to her aficionados a signature eau de perfume The Tree of Life. The ‘Tree of Life’ denotes immortality or fertility in Indian folklore, Craft and fiction.

Ritu Kumar’s Tree of Life is an ode to womanhood and celebrates her central role in this philosophy. A reflection of her heritage, culture and sensuality the eau de parfum is a floral and subtle offering.

It has been developed and produced by master perfumer – Corrine Cachen – of Paris; the fragrance brings to life the olfactory charms of India. The Tree of Life is fashioned for the Indian woman and is in the offering to the rest of the world as well.

The Tree of Life has top notes of mandarin, violet and hyacinth for freshness and light. The middle notes are of rose jasmine, and ylang-ylang that bring the timeless, feminine “royal accord’. And the base notes are that of orris, sandalwood and vetiver which add to the mystery and depth of traditional precious woods.

There is an old world charm to the bottle. It is imprinted with a beautiful depiction of the Tree of Life. It has an old fashioned pump spray to add to its appeal. The fragrance is surely a journey through palaces and festivals .The subtlety of the scent is an all encompassing foray through our aesthetic heritage with whiffs of innumerable weddings and other celebrations.


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