Cadbury, maker of one of the world's favourite chocolate bars, Cadbury Dairy Milk, combined two things women love most: chocolate and fashion, at the presentation of its 2008 Cadbury Chocolate Couture Collection, unveiled during the fourth annual Fashion Show.

Ten outstanding Canadian fashion designers were invited to seek creative inspiration from select countries around the world that share a passion for chocolate and a love for Cadbury Dairy Milk. The result, revealed on the runway at the Carlu in Toronto on November 5th, was a diverse array of highly delectable couture creations - each featuring 100 per cent pure Cadbury Dairy Milk chocolate.

Show-Stopping Couture

Award-winning designers, such as Eugenia Leavitt of Eugenia Designs and Philip Sparks, niche specialists such as Karyn Gingras of Lilliput Hats and Ines and Veronica Di Santo of Ines Di Santo and hot names, such as Andrew Majtenyi, Stephen Wong and Kirk Pickersgill of Greta Constantine joined veterans Farley Chatto, Izzy Camilleri, Jim Searle and Chris Tyrell of Hoax Couture Studios and Rory Lindo and Kelly Freeman of Damzels in this Dress, as the creative collaborators in this fantastic, fourth annual Cadbury Chocolate Couture Collection Fashion Show. Canadian fashion designers, whose delicious couture creations have graced the stage in previous years, include Wayne Clark, Pat McDonagh, Franco Mirabelli, Sunny Choi and Izzy Camilleri.

The delicious evening featured exclusive performances by Simone Denny and Measha rueggergosman and - two critically acclaimed Canadian divas. Measha Brueggergosman has garnered praise for her voluptuous voice, sovereign stage presence, and intuitive musicality. Canadian powerhouse vocalist Simone Denny is a dynamic, soulful diva who is internationally recognized for her distinctive interpretation of all genres of music, transcending all boundaries.

The audience of chocolate-lovers, fashion insiders and media enthusiastically expressed their appreciation for the sensational runway presentation and reveled in the performances by the evening's surprise guests - renowned Canadian soprano, Measha Brueggergosman and Toronto-born Broadway vocalist, Simone Denny.

Cadbury: A Taste for Innovation
The Cadbury Chocolate Couture Collection Fashion Show is a unique expression of Cadbury's ongoing commitment to leadership and innovation. Canada's first and original chocolate fashion show, conceptualized by Cadbury and brought to life by an expert team of Cadbury chocolatiers, under the direction of chocolate artist Jenn Stone, continues to demonstrate Cadbury's dedication to delivering superior quality, premium taste and show-stopping excitement.

"Designers who have participated in previous collections continually try to surpass the work we have developed in previous years," says fashion designer Farley Chatto, curator of the Cadbury Chocolate Couture Collection since its inception. "Each year, new designers consistently come up with the most fantastic creations and innovative applications of Cadbury chocolate. This year, we were inspired by the theme of a universal love of Cadbury chocolate and we really challenged the chocolatiers to invent new chocolate techniques to bring our ideas to life."

Each of the ten exquisite ensembles was created with a minimum of 70 per cent pure Cadbury Dairy Milk chocolate in varying cocoa intensities, from the creamiest milk to the richest dark chocolate.

Chocolate artist Jenn Stone says the astonishing intricacy and variety in this year's designs demanded ingenuity and improvisation. "For the Greta Constantine outfit, we developed a new technique to create chocolate that is as translucent and delicate as blown glass. To get a believable fur effect for Philip Sparks' Courier de Bois, we piped and spun the chocolate into a sort of candy floss texture." In addition to the usual molding, dipping, sculpting, beading, airbrushing and appliqueing in chocolate, this year's collection also necessitated the creation of pliable ropes and strings of chocolate, which Stone has christened "chocolate licorice" and "chocolate pasta," respectively.

"Now in its fourth year, the Cadbury Chocolate Couture Collection celebrates chocolate and fashion: two things women love most," says Lesya Lysyj, Executive Vice President Marketing, Cadbury North America. "We continue to be amazed by the incredible imagination invested in the development of the Cadbury Chocolate Couture Collectionand the boundless appeal of chocolate and cutting-edge design."

Cadbury's World of Chocolate
Inspired by the global passion for chocolate, ten of Canada's top fashion designers applied their unique visions and their diverse design talents to the 2008 Cadbury Chocolate Couture Collection Fashion Show.

Farley Chatto: "Milky Stardust" Glam Rocker
Whether dressing Chris Noth of "Sex and the City," outfits for CBS "Survivor" sweethearts Ethan Zohn and Jenna Morasca or haute couture gowns for his international clientele, Ryerson alum Farley Chatto always thinks big. Curator of the Cadbury Chocolate Couture Collection since its inception, he's become quite adept at thinking in chocolate.

Andrew Majtenyi: Celtic Coquette
Andrew Majtenyi has a well-honed flair for the dramatic. Having studied at Sheridan and George Brown Colleges in Canada, as well as at London, England's famed Central School of Fashion, he's apprenticed with the likes of the Shaw Festival's Vincenzo Cardone and Tony Award-winner Santo Loquasto. He's designed costumes for everything from ballet to Bollywood. Currently dividing his time between Toronto and London, Majtenyi has shown his collections at Fashion Weeks around the world, including Dubai, Zagreb and Prague, as well as showing at London Fashion Week each season. He sells his designs at Shoesette as well as Le Trou boutique on Toronto's trendy Queen Street West.

Eugenia Designs: El Toreador
A designer to watch, Montrealer Eugenia Leavitt bested a particularly strong field to win this year's New Labels competition, held by the Toronto Fashion Incubator. Hoping to capitalize on her new-found fame and extend the reach of her frankly feminine, detailoriented clothes to more boutiques across Canada, Leavitt happily took time out to join Cadbury's star-studded cast of designers.

Hoax Couture Studio: The Maharaja of Cadbury
Though lawyer Chris Tyrell and architect Jim Searle just launched Hoax Couture Studio two years ago, this dynamic duo has been producing high-concept, custom-made clothing for men and women for decades. Their attention-getting designs, available in boutiques across Canada and around the world, have attracted a diverse range of star clients, from Diana Krall and Dennis Rodman, to Keanu Reeves, Jada Pinkett and Will Smith.

Greta Constantine: Thai Temptress
Greta Constantine is the "nom de mode" of two hot fashionistas: Kirk Pickersgill and Stephen Wong. Kirk Pickersgill, based in Italy, has honed his skills as a stylist for international designers including (transplanted Canadians) Dean and Dan Caten of Dsquared2. Also a guest teacher at Milan's renowned Istituto Marangoni, Pickersgill partnered in the business with Stephen Wong, a talented Torontonian who has created film costumes for "American Psycho", "Chicago" and "Hairspray." Together, they've dressed Nelly Furtado for the Grammys and their dramatically draped "real people" collection is available exclusively at Holt Renfrew in Canada.

Izzy Camilleri: African Queen
Having dressed "it" girls Nicole Kidman and Angelina Jolie, Toronto-based Izzy Camilleri is pretty much "the" designer when it comes to all-out glamour and luxe. Her clothes have been featured in leading fashion magazine, Vogue, and in the faux version of the magazine in the film, "The Devil Wears Prada". Sophisticated, paparazzi-proof clothes are Camilleri's stock-in-trade and she brings the full power of her fashion savvyplus a fine sense of fantasy-to her fourth Cadbury Chocolate Couture outfit.

Damzels in this Dress: Harajuku Girl
The Damzels in this Dress label-the brainchild of Rory Lindo and Kelly Freeman-has developed a loyal following among celebs and "civilians" alike. Their signature sweetyet- saucy designs reflect a shared conviction that fashion should be fun and boldly celebrate the flirtatious side of femininity. Often featured in fashion magazines such as Flare, Fashion, Seventeen and YM, Damzels in this Dress designs have been available in boutiques everywhere from North America to Japan.

Philip Sparks: Courier de Bois/Northern Trapper
Menswear designer Philip Sparks, a Seneca College grad, developed his sharp tailoring skills and an interest in period-inspired silhouettes, fabrics and techniques in the costume departments of the National Ballet of Canada, the Canadian Opera Company and the Stratford Festival. A relative fashion newbie at 26, Sparks has seen his collection featured on numerous style-conscious sites, including TheStar.com and Toronto.com.

Lilliput Hats: Sydney Diva
For 17 years, Karyn Gingras, principle of Lilliput Hats, has been the go-to girl for fabulous millinery. This Sault Ste. Marie native has taught at Ryerson and the Haliburton School of the Arts and has topped the heads of such notables as Celine Dion, Whoopi Goldberg and Adrienne Clarkson. Her uniquely innovative hats-which have found their way into many theatrical productions and films, including Mamma Mia!, are sold at Holt Renfrew and at exclusive boutiques across Canada and the U.S.

Ines Di Santo: Floribunda
The Ines Di Santo label is recognized as one of the world's top-tier Couture bridal and evening gown collections. Mentioned in the same breath as Vera Wang and Oscar de la Renta, the Toronto-based couture company was founded by Italian-born, Argentinaraised Ines Di Santo. Today, Ines and her daughter Veronica, delight A-listers and brides alike with sumptuous designs that are sold at exclusive stores throughout Canada and the U.S., including Neiman Marcus' famed bridal salons.

Courtesy: Cadbury

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Posted by Naresh Koshti on 13 November, 2008 10:38:24 AM IST #