Luxury brand Giorgio Armani launched its flagship boutique and a store in Delhi on Thursday. They are located at the up market Emporio Mall at Vasant Kunj in south Delhi.

The Giorgio Armani boutique covers over 277 square meters on one floor of the mall. On the other hand the Emporio Armani store that covers an area of over 210 square metres.

The boutique's interior is entirely dedicated to Giorgio Armani's signature women's apparel and men's apparel and accessory prêt-a-porter collections. The defining materials are brushed silk and there are wardrobes and trunks showcasing the season's collections.

The floor is finished with grey stone panels, the ceiling is shiny dark and there are invisible recessed lamps, transformed into spotlights which trace the contours or aim directly at the garments and objects on display.

The boutique also features an area dedicated to the new Giorgio Armani Hand Made, to offer the ultimate in customized luxury. There is one large wall projection of the current collection, which adds to the overall effect that blends craftsmanship with modernity.

The two outlets are managed by a newly formed joint-venture company between the Giorgio Armani Group and the DLF Retail Brands Private Limited to form Giorgio Armani India Pvt. Ltd.

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Posted by Amrith K.A on 20 November, 2008 1:05:18 PM IST #