ToyWatch, the world- famous Italian fashion watch manufacturer, launched its new collection in Mumbai. Started by the couple Marco Mavilla and Mara, ToyWatch is the pioneer of the new concept of fashion watch, which combines polycarbonate, metal, Swarovski crystals and precious materials such as Mother of Pearl with Rose Gold highlights.

During the launch party Marco Mavilla, said, ''We are very excited to bring ToyWatch to India and are certain that our stylish collections will be the "must-have" accessory among Indian style influentials and trendsetters.''

The company’s head of operations Nayntara Thacker during her speech mentioned that ''The Company will soon launch its flagship store in Mumbai followed by similar formats in Bangalore and Delhi. These will be a healthy mix of stand- alone stores and multi brand outlets,''.

''The ToyWatch brand is synonymous with glamour and luxury, an accessory that has now become a cult, even with international celebrities like Madonna, Naomi Campbell, Leonardo Di Caprio, Michael Jordan, and Oprah Winfrey who have chosen this brand, often requesting their own form of personalisation,'' she added.

The brand, which started out in 2005, has a current turnover of 20 million Euros and has flagship stores in Milano, Rome, Istanbul, Macau and Bangkok. It will be opening one in London as well.

The company has lined up a 3-year business plan for India and proposes to open 100 stores by 2010. ToyWatch in India is being promoted by a group of partners who handle the distribution and sales for the brand. These include Anaheeta Mehta, Urmila Jain and Nayntara Thacker.

ToyWatch is currently launching all of its collections such as Crystal, Skull… and also includes its latest collection of Total Stones, Naked and Strong. Their Total Stones Collection is about sheer brilliance and more. With its multitude of crystal stones embedded all over the watch, it exuberates lavishness to its maximum. The polycarbonate based Total Stones model is available in dial, bezel and strap in full pavè and has alternative finishes in trendsetting white, pink, blue and luxurious black. The price ranges from Rs12,500 for a bezel to Rs17,500 for a full pavè. The exciting combination of polycarbonate and gems in mineral glass creates an accessory that is perfect for all occasions.

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Posted by Jigar Gondalia on 22 November, 2008 1:05:17 PM IST #