Honda Motor Co., Ltd. held The FCX Clarity Experience Opening, a special event introducing the advanced fuel cell vehicle to children.

The event featured a presentation on the structure and function of fuel cells and rides in the FCX Clarity on public streets, providing children an opportunity to learn more about environmental issues, dream their own dreams of advanced technology, and experience the wonder of the FCX Clarity by seeing and touching the actual vehicle.

This experience also encouraged children to take a step ahead of adults and envision a more environmentally responsible future, one in which the first automobile they drive will be a fuel cell vehicle.

To allow the greatest number of people possible to personally experience the wonder of the FCX Clarity, Honda plans to hold a wide variety of events throughout Japan.

The FCX Clarity will also serve as the lead car in the 85th Tokyo-Hakone Ekiden Race, to be held January 2-3, 2009.

In addition, in October 2008 Honda launched the Honda Green Machine corporate environmental advertising campaign, featuring Peanuts characters. In mid-December the campaign will further expand with a new series of television and newspaper advertisements.

Courtesy: Honda Motor Co., Ltd

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Posted by Naresh Koshti on 25 November, 2008 8:36:25 AM IST #