SKY is to launch a new model handset “(Presto- IM-U310 for SKT and IM-U310K for KTF) that one-touch music play is available.

The nickname of the handset, Presto, is a music term that implies “quite fast” and hereby means “get it by one touch”, i.e. you can enjoy music by only one touch and no other step of operation is needed.

Just like the nickname Presto, the one-touch music feature has enhanced access of the users for listening to the music, which is a feature the consumers like to use. Absolutely different from multitasking, this feature has no troublesome steps of operation with menu entries or widget for running music play which is frequently used by consumers

This handset allows the users to quickly replay the music by setting gesture and free control of play, stop, next music piece, previous music piece and volume is available even in held state.

Full-touch Feature Is Applied to Opening the Top Cover by Pop-up
Jang, Ho-Yeong, the exclusive duty researcher for the differentiated design of releasing the lock to touch screen when the top cover being pushed up by pop-up sad: “The users unconsciously remember that they should push up the cover each time they are using a handset and, ”  “to reduce fatigue of the users due to unconscious act and realize an easily used full-touch handset, the design of pushing up the top cover by pop-up is first applied to the full-touch handset. ”

Pressure of Order from Netizens and Dealers
This model of handset has gotten many interests from a variety of Internet communities from before launching and been evaluated as the top design out of the premium full-touch handsets and there were also many people waiting to buy and requests of supply from the dealers.

Online Event in Commemoration of Launching of Presto!
In commemoration of launching of Presto, a premium full-touch handset, an event called as “Now One-touch is OK!” are also prepared until 28th day of this month through website. The event includes three themes, that are “One-touch Music Cue Game Event”, “Event of Sympathy Writing Since It’s Good Only One Touch” and “Presto Experiencing Delegate Invitation”. Big presents by lot are also prepared for the invited for the events.

For “One-touch Music Cue Game Event”, you are invited to the event if you remove all the icons of unnecessary steps within the time given for description of the good points of Presto with which you can use the features by only one touch in all the modes.

In the “Event of Sympathy Writing Since It’s Good Only One Touch”,  you tell a story about the matters you want to solve all at once in daily life and the best teller arousing people’s sympathy is given present by drawing lot.

In the event of “Presto Experiencing Delegate Invitation”, an experiencing delegation is formed for directly experiencing Presto(IM-U310/U310K). Anyone who loves SKY and is confident for publicity of SKY can apply for attention.

The handset supports various features such as terrestrial DMB, SKY Studio, Bluetooth, external memory of 4GB (accompanied), mobile banking, traffic card, video telephony, music player, electronic dictionary and metro map, has red black, lime white and pink white colors, The price of the handset is 750-800 thousand won.

Park, Chang-Jin, managing director of SKY’s marketing headquarters said: “SKY first considers the premium design the consumers feel sympathy and improving convenience of the users.” “For convenience of the users of Presto, an external memory of 4GB is accompanied with the company that can store abundant MP3 music pieces for the users to enjoy.” “And we will promote marketing activities to become rival with Haptic 2 in the premium touch handset market.

Courtesy: Pantech

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Posted by Naresh Koshti on 26 November, 2008 8:24:58 AM IST #