Ford India Ltd announced an exclusive limited period offer on its entire model range for its flagship brand Ford Fiesta.

Car luster's can now benefit exceptional price discounts across Fiesta's diesel and petrol line-up, with discount up to Rs. 91,000 on the EXI petrol variant. This special and limited period offer is being rolled out across participating Ford dealerships in the country and will be valid for 10 days.

The offer states that, Ford Fiesta will be available at a starting price of Rs. 5.29 lakhs, down from Rs. 6.20 lakhs for the petrol variants and Rs. 6.59 lakhs as against Rs. 7.10 lakhs for the diesel variants.

Mr. Nigel Wark Executive Director of Marketing and Sales, Ford India said, ''At Ford, we strive to provide our customers well designed vehicles with class leading drivability at affordable prices. We believe now, more than ever, is the time to live up to that promise to boast consumer confidence by moving value for money proposition several notches higher.''

''This unique offer is our way of responding to consumer sentiments in current market climate and we would like to offer them a strong reason to invest their money for true value. We hope many of them will avail this one time opportunity,'' Wark added.

The New Ford Fiesta 1.6 S is a sporty variant that has been developed for Indian consumers who prefer a sports car look. Its model range includes three petrol variants – 1.6 EXI, 1.6 ZXI and 1.6 SXI – and three common-rails, turbo diesel variants – 1.4 EXI, 1.4 ZXI and 1.4 SXI.

The Fiesta 1.6 S, adjudged the 'Best Driver's Car in its class' especially desigfor the discerning car owner and had received several rave reviews in the mid size segment.

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Posted by Jigar Gondalia on 5 December, 2008 5:22:26 PM IST #