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Demand for High-end motorbikes mount in India

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India like US and Europe, is fast growing in the high-end bike segment with the rising popularity of biking culture throughout the country.

Two wheeler players like Suzuki Motorcycles India (SMI) and India Yamaha Motor (IYM) are getting higher volumes than earlier estimated targets for super sporty bikes (priced around Rs 10 lakh and above). The two companies has therefore set high targets for 2009.

According to sources, Suzuki has sold 26 and 29 units of Hayabusa and Intruder (priced at Rs 12.5 lakh each) since its launch in November last year. Yamaha managed to sell 107 units of R1 and MTO1 (Rs 10.5 lakh each) in 2008 as against the target of 50-60 bikes. Even Honda Motorcycle and Scooter India (HMSI) is betting big on the segment.

Sanjay Tripathi, division head (product planning), IYM revealed that the top-end high performance bikes constitute a super niche segment that is neither dependent too much on finance and nor much impacted by the economic slowdown. Hence, the demand for such bikes is growing in India even when other two-wheeler segments are witnessing a slowdown, he added.

The company is expecting 100% growth in sales of R1 and MT 01 in 2009 at 107 units.


Popular Bike Model Prices in India:  Bajaj | Hero | Hero Honda | Honda | Indus | Kinetic | Royal Enfield | Suzuki | TVS | Yamaha

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Posted by Nilakshi Handique on 1 April, 2009 2:50:17 PM IST #