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Punjab lures beauty product companies

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With the steady growth of the urban areas in Punjab, various global cosmetics and skin care companies are expanding their product lines in the State.

Among the major global brands that have invested in technologically advanced skin care products in the State are Maybelline, Miners, Clarins, Revlon and others.

Foreign brands, presently, constitute about 20 per cent of the Indian cosmetic market. But foreign share has been increasing as a fast rate. Currently, anti-ageing category is the fastest growing segment.

One can notice that a retail revolution is taking place in the cosmetics sector. Currently worth 950 million dollars, it is set to touch 1.4 billion dollars by 2010.

Analysts say that the reason for this is the rapidly increasing number of women in white-collar jobs and their growing taste for sophistication.

Men are no less, an increasing number of Indian men throng saloons for variety of beauty treatments. This has without doubt led to the skyrocketing of cosmetic products sales.


Top Selling Beauty Products:

Silk Beauty
Silk Beauty

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Posted by Nilakshi Handique on 4 April, 2009 4:15:56 PM IST #