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Panasonic India ropes in Ranbir Kapoor as brand ambassador

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All Panasonic India ads will now feature Bollywood actor Ranbir Kapoor as the brand ambassador for consumer goods giant.

The 26-year-old actor would be promoting Panasonic's VIERA LCD TVs and Plasma TVs as well as television and home theatre brands across India.

Speaking on the occasion, Ranbir said that he is much honored to be the brand ambassador of the reputed company and revealed that he would even go out of his way to promote the products of the brand through his movies.

According to Manish Sharma, head of marketing at Panasonic India Pvt Ltd (consumer electronics and home appliances), the company zeroed in on Ranbir because "he matched the brand personality of being an established personality. He also fulfilled that criteria of ‘creating excitement’, ‘having a competent personality’, ‘a premium brand himself’ and ‘a seasoned actor’.

As the brand ambassador, Ranbir would be involved in "communicating the brand values of the company through multi-media campaigns", the company official added.

A special commercial of the star will be aired on television soon.

Related News:
Different entities of Panasonic to become one in India
Panasonic increases its line of VIERA Plasma HDTVs
Panasonic introduces two new lenses for LUMIX G Micro System
Panasonic to introduce more entry-level products in 2009

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Posted by Nilakshi Handique on 6 April, 2009 5:41:19 PM IST #