Gitanjali Group, renowned Diamond major, announced its association with IPL team Mumbai Indians and launched the diamond studded ‘Man of the match’ trophy to be presented during the home matches of Mumbai Indians. The two feet tall golden trophy has an estimated 550 diamonds studded on it with 785 precious stones as a symbol of the most precious player.

Gilles Moutounet, VP international business, said “IPL in India is more than a sporting activity. Also cricket is no longer restricted to men as iconic women like Mandira Bedi, Preity Zinta and Shilpa Shetty have come to the forefront with the game. So with the aim of reaching out to the global audience, Gitanjali is looking at getting associated with such sporting activities as well.” 
 
The company has a significant presence across the entire jewellery value chain. After having established itself as a prominent player in the gems and jewellery industry, the company has turned its focus to the lifestyle and luxury segments as well.

Priyanka Choksi, manager - marketing & communications, Gitanjali Group says, "We will get associated with Formula One racing in China and the IFA awards then after. So we are not only looking at fashion or sports or entertainment in particular. As a true lifestyle brand, Gitanjali wants to grow with newer opportunities.” 

Present during the occasion were Boman Irani, Kunal Khemmu and Cyrus Broacha from the cast of the upcoming movie 99. The film is believed to have cricket as one of its subjects and would capture the agony of a cricketer for missing a century by a single run.

Related News:
Gitanjali Group enters the world of fashion
Gitanjali unfurls second edition of Gitanjali Luxury Style Fest
Nakshatra launches new TVC campaign with Katrina Kaif
Gitanjali now online

Related Books:
Hanuman- The Cricket Match
The Cricket Match

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Posted by Amrith K.A on 18 April, 2009 12:54:04 PM IST #