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AC manufacturers bank on April Heat

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The rising heat is bringing cheers to Air conditioner (AC) manufacturers as sales are picking up in anticipation of a hot summer. Infact, over the past week, AC sales have risen, with demand outdoing supply as informed by Pradeep Bakshi, vice-president (operations), Voltas.

However, due to the slowdown, consumers have become more value conscious and are spending largely in the economy segments, buying the one-tonne split ACs priced between Rs 14,000 and Rs 25,000, say dealers.

Ajit Joshi, chief executive officer, Croma, added that consumer sentiment is a little low overall but has impacted luxury and non-essential products (like apparel, jewellry) more than the industries where people make considered purchases (like in electronics.)

Consumer durable retailers are witnessing an increase in same-store sales, says Peshwa Acharya, head of marketing and operations at Reliance Digital, which has sales of Rs 30-50 crore a month.

“During summers, 30 per cent, or Rs 15 crore of our overall sales, are from air conditioners. AC sales will grow 15-30 per cent over last year,” he added in anticipation.


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Related Book on House and Home:
Celebrating Home: Decorating for the Holidays and Seasons
Complete Home Decorating

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Posted by Nilakshi Handique on 22 April, 2009 2:58:18 PM IST #