Damas, the world renowned jeweller and watch retailer now offers a bewitching and stunning array of internationally acclaimed brands from three exciting Damas Boutiques – 18kt, Damas Les Exclusives and its new Concept Shop - now located all under one roof at Dubai’s new and luxurious shopping destination, Dubai Mall.

Together this trio is designed to present jewellery lovers a wonderful shopping experience offering the widest range of styles and prices, from traditional to trendy and for both mood and occasion. Tawhid Abdullah, Managing Director, Damas Jewellery, said: “We at Damas have always endeavored to offer the best to our clients and thus we seek to open stores for greater and instant accessibility at vantage points in the city. We are particularly proud to open Damas stores at Dubai Mall as it is one of the biggest malls in the world, endowed with a unique ambience located right in the heart of the city. I am confident that our customers will be very happy as they will find all of Damas’ renowned collections at one of Dubai’s most prestigious addresses.”

A tempting trio!
Damas Les Exclusives Boutique: Offering exclusive International jewellery and watch brands besides some of its in-house brands, this Damas store is located in the Grand Atrium area of Dubai Mall and is spread over an area of 3,279 sq ft. Here you can discover the beauty of jewellery collections from award-winning Italian brand Stefan Hafner, Calgaro, Fope, Utopia, Faberge, Mimi, Luca Carati, Pasquale Bruni, legendary Spanish brand Carrera Y Carrera, pearling pioneer Mikimoto, Marco Bicego’s lyrical charm, Annamaria Cammilli’s floral artistry, Roberto Coin’s magic, Cento, Kiku pearls and its famed in-house brands such as Damas Cut, Romance, Solitaire, Riwaya and Jawaher.

Its world famous watch brands are a connoisseur’s dream and include, Hysek, Jaquet Droz, Chronoswiss, Parmigiani, Sarcar, Helios, Quinting, Montega, Precious, Favre-Leuba, Pequignet, Perrelet, Gerald Charles, Fred, Chalyano and its highly popular in-house brand Varotti.

The Damas 18 kt store: Located in the Treasury Dome in the Gold Souk area of Dubai Mall, this Damas store occupies 591 sq ft of area. It offers well known international jewellery brands of wider appeal, in addition to regional brands and Damas’ own labels.

Here one can find popular and high selling brands like Farfasha, whose brand ambassador is well known Lebanese singer Nancy Ajram, Manthourah, Genero, Roberto Coin, Bersani, Laurentia and Rosato including in-house diamond jewellery brands like Solitaire, Hayati, Kiku and Fulla, the fine jewellery collection for young girls.

Introduced for the first time ever, the collection features the popular Fulla character, a famous doll carrying Arabian cultural values by using attractive and colourful enamels, accentuated with diamonds and 18kt gold settings. The brand has been extended into several kids’ categories such astoys, stationery, textiles and much more.

Concept Shop: This is presently Damas’ largest store in the UAE and is spread over 5,678 sq. ft in Dubai Mall’s Gold Tree Court. It houses Damas’ own jewellery and watch brands - both international and in-house. The concept shop comprises 11 individual shops, each devoted to a particular brand that showcase all of a brand’s collections thus offering the full range at a single location. Here one can revel in the magic of an amazing list of 25 jewellery brands that include a majority of Damas’ in-house brands such as Diamond Leela, Fulla, Solitaire, Hayati, Boudoor, Farfasha, Farasha, Tanishq, Aya, Damas Cut, Legacy, Harmony, Fior, Kiku pearls, Dibla, Farhas, Anfas, Aura, Manthourah, Nakshatra and Gehna.

Besides this, the Concept Shop also offers 22 internationally renowned watch brands such as Frederique Constant, Alpina, Jacques Lemans, ESQ, Rotary, Aquamarin, Ball, Venger, RSW, Meyers and Glamora.

Discover Damas’ world renowned jewellery and watch brands now available at its tempting trio of shops at Dubai Mall.

Courtesy: Damas

Related News:
Sissi to showcase splendid range of jewels
Chronoswiss’s Sauterelle collection now available at Damas
Stefan Hafner presents its ravishing Rugiada collection
Damas Solitaire jewellery celebrates woman’s unique identity

Related Books on Jewelry:
Jewels: A Secret History
A History of Jewellery, 1100-1870
Book of Diamonds

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Posted by Naresh Koshti on 23 April, 2009 11:24:33 AM IST #