Fope the world renowned Italian design house unveils stylish new extensions of its huge, runaway success – the Flex’it elastic bracelet in an array of exciting new necklaces, earrings and rings. Crafted in yellow, white and red gold and enriched with the sparkle of diamonds and semi-precious stones these jewels are a brilliant assertion of Fope’s famed Italian roots, bringing to the fore its innovative ability to present the woman of today effortless options in glamour for both dynamic daytime and fashionable night life.

“Fope’s new additions to its Flex’it collection perfectly epitomize the Vicenza brand founder’s philosophy that every jewel should joyfully interact with its wearer even while helping express her unique individuality. Perfectly suited to the lifestyle of today, its patented elastic technology translates into glamorous jewels that can be slipped on instantly, thereby saving precious time,” said Mr. Giuseppe Marcheluzzo, Director for International Operations.

Blending Italian flair with functionality, the Flex’it collection offers modern women a dynamic line of jewels enriched by its signature Novecento special round mesh where sinuous circular shapes partner rigid lines to strike an interesting balance.

Proposed in two versions, in three hues of gold – yellow, white and red – and with different sorts of clasps in gold, gold and diamonds and gold and semi-precious stones such as sapphires, amethysts, topaz and peridots, Fope presents awesome options in both long-thread and tight necklaces, earrings and rings. Designed to slip into your lifestyle effortlessly, Flex’it jewels are highly original creations with strong visual impact.

An outcome of true innovation, Fope’s Flex’it collection is an exciting contemporary classic that recognizes time as the new luxury and gold as the quintessential language of a woman.

Aptly titled as ‘Flex’it’ it’s a term that perfectly symbolizes the multi-tasking woman of today who literally flexes herself while seeking to balance the demands between her personal and professional life. As an eclectic collection drawing upon various influences Flex’it exalts a woman’s femininity even while celebrating her essence. Fope’s other acclaimed collections include Modrian and Lavinia.

Damas Jewellery has an exclusive partnership with Fope as its Distributor so you can marvel at Fope’s new Flex’it collections now available at all Damas Les Exclusive Boutiques in Dubai.

A trailblazing Italian jewellery house, Fope was founded in Italy’s creative heartland Vicenza and has a rich 80 year old history. The eponymous brand’s rare design sensibility and outstanding craftsmanship resonates in each of its creations, making strong impressions amongst those who truly understand what modern elegance is all about.

Courtesy: Fope

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Posted by Naresh Koshti on 25 April, 2009 10:48:36 AM IST #