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Fujifilm launches seven new digital cameras in India

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With an aim to make it big in the Indian market, imaging major Fujifilm India has recently launched seven new models of digital cameras in the country.

The company also plans to invest substantial amount in ramping up its marketing, after sale services and distribution networks in the country in 2009.

Speaking on the product launch, Kenichi Tanaka, MD, Fujifilm India, informed that the company’s mein objective behind the launch is to create, sustain and reinforce the brand equity by creating the right marketing mix in terms of product, price, promotion and place.

Fujifilm’s expansion plans include adding more people to its team in India during the year 2009 to support its growing operations. The company will be hiring new people for various roles including finance, marketing, sales, supply chain and after sales services.

Fujifilm was among the top 15 companies around the world granted US patents in 2008 and had global revenues of USD 24.7 billion in the year ended March 31, 2008.

Related News:
FUJIFILM EXR Technology Now in India
Fujifilm launches FinePix Z33WP waterproof digital camera
Fujifilm releases FinePix F200 EXR Digital Camera 
FujiFilm S100fs a versatile camera 

Related Books:
The Little Digital Camera Book
Advanced Digital Camera Techniques
On the Road with Your Digital Camera

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Posted by Nilakshi Handique on 25 April, 2009 3:16:13 PM IST #