Zoya, Tanishq Jewellery chain has roped in designer Raghvendra Rathore for a special jewellery collection targeted at the luxury customer. The ‘Raghvendra Rathore for Zoya’ jewellery will be available in Zoya store in Delhi and Mumbai.

Zoya is looking to position itself in the high-fashion jewellery space. “Though Tanishq has a lot of design-led collections, we had not targeted the unique design product from the luxury customer’s point of view. Hence, we decided on this association,” Alpana Parida, head of marketing, Tanishq said.

The jewellery range is placed in the high fashion segment and Zoya stores will dedicate a complete floor to these exclusive products, said Parida. Rathore will be designing four collections of his range namely spring summer and winter, each accompanied with two cycles.

The first collection, Miasma will be priced between Rs 25,000 to Rs 3 lakh and will be launched on Thursday. “The collection will be launched only in limited edition,” Rathore said. Rathore, along with Zoya, also plans to take the jewellery range to the fashion week to reach out to the customers. He added “We are also planning to have exchange counters in fashion stores like Emporio.”

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Posted by Amrith K.A on 5 May, 2009 5:48:11 PM IST #