Today’s fashion forward man is looking for more than just a watch to tell time.  He is looking for a high-tech, high-fashion addition to his wrist wardrobe. Casio’s 3D Chronograph EQW-M1000DB-1A, the newest member of the Edifice line of metal analog watches, will give any man a chic new look.  The watch features the solar atomic technology that appeals to the “techie” in every man, but has a modern look to keep him trendy and environmentally-conscious.  

Known for its bold and sporty designs, Edifice introduces a new Solar Atomic Chronograph with dual-layer dial.  The 3D Chronograph EQW-M1000DB-1A showcases one of the season’s hottest watch trends, see-thru complications.  The dual layer dial is designed to appear as if part of the watch has been peeled back to expose what’s underneath. 

“Casio is proud to announce the newest addition to Edifice line,” says Shigenori Itoh, Vice President of Casio’s Timepiece Division. “The watch offers great features and a strong, functional case design that provides maximum wear in any conditions.” 

The Multi-Band 6 Solar Atomic timekeeping ability, provides non-stop, self-adjusting performance to keep the wearer on time, no matter where his travels take him.  The new 3D Chronograph EQW-M1000DB-1A is a solar-powered, radio-controlled watch with a dynamic, dual layer face design and moving disk-shaped indicator.  The technology inside includes the Tough Solar power system that converts even weak illumination from indoor lighting into electric power. The combination of a solar panel with a large-capacity rechargeable battery enables a variety of energy-hungry functions to operate smoothly.  This unique technology even adjusts for leap year and daylight saving time leaving no man late for an appointment.  Other functions include a 24-hour countdown timer, tachymeter and world time for 29 cities.

Delivering the essence of speed and intelligence, the Edifice line of metal watches embodies a sense of velocity and motor sports energy through the movement of the hands and distinctive face of the watch.  It is only fitting for the fast-paced line to partner with a high energy sports drink. Starting this season, the Red Bull Formula 1 Team will be a new brand ambassador for the Edifice line.  Casio has signed a contract with Red Bull Racing as an Official Partner, allowing for various sales promotion activities to be carried out by the team. 

Courtesy: Casio America Inc

Related News:
Casio launches first-ever Solar Atomic Slim Marine watch
Casio releases new ‘Edifice Gold Label’ watches 
David Coulthard Signature Watch released by Casio 
Casio releases his & hers G-SHOCK & Baby-G Watches  

Related Books on Clocks and Watches:
Jaeger Lecoultre
100 Superlative Rolex Watches
Zenith: Swiss Watch Manufacture Since 1865

Add a comment

Posted by Naresh Koshti on 9 May, 2009 11:48:57 AM IST #