The luxury car demand is growing in a big way. Despite the global slowdown, luxury cars have displayed strong sales in the Indian automobile sector.

Several factors have helped the growth of the luxury car market in order to bring it to where it is today. The lowering of duties in some cases and easier regulation for automobiles have encouraged and inspired luxury automakers to launch their vehicles in India or expand their existing range. Cars are one of the most visible symbols of a country’s high spending customers. But there is a catch when it comes to the Indian market.

Although in India, the rich are buying, they are still looking at products through the glasses of a sceptic. Ducati’s progress has been slow. It has sold around 20 super bikes in India in the last one year. In comparison to this, Suzuki sold 74 super bikes in the last three months. “In the last 45 days we have sold 60 of these bikes,” says Atul Gupta, VP, sales & marketing at Suzuki Motorcycle and Scooter India.

The reason is price dependent as Ducati’s price tags range from Rs 14 lakh to Rs 48 lakh. And Suzuki’s super bikes come for a more affordable Rs 12.5 lakh. However, Ducati is not alone. German carmaker BMW is going great guns when it comes to selling products such as the 3 Series and the 5 series. But when it comes to the premium segment; with cars such as the very expensive 7 Series and 6 Series, their exclusivity fails to reap profits. BMW sold 305 5-Series cars compared to 4 6-Series units in March this year. A 6-Series car is typically twice more expensive than a 5-Series sedan.

Related Books:
Luxury Cars Coloring Book
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The Mystery of the Stolen Bike

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Posted by Amrith K.A on 11 May, 2009 5:31:15 PM IST #