The renowned German home and kitchen furnishing brand, Nolte inaugurates its fourth exclusive concept store ‘Nolte Home Studio’ at Jubilee Hills in Hyderabad. It made its debut into the city with the launch. In the offing are the brand’s latest range of completely organized bedrooms and customized kitchens.

Besides Hyderabad, Nolte has stores in Bangalore and Mumbai and is contemplating a launch in Delhi. Nolte Group is a 620 million Euro manufacturing company and a leading manufacturer and retailer of kitchen and home furnishing in Germany. It made its foray in India with the launch of its first concept store in Bangalore in 2006, in affiliation with the SJR Group, a Bangalore based real estate developer.

Nolte will focus on the Indian market through its exclusive concept stores called ‘Nolte Home Studio’ across the country with a wide range of furniture collections and kitchen setup modules, says Suchita Talwar, director, Nolte Home Studio, India.

She adds, “Indian customers today are well travelled and have discerning taste for good quality, design and value. And that is precisely what Nolte offers.” The range of products available in India is totally manufactured only in Germany, informs Talwar.

“We see India as a very potential market and the last three years of our operation supports our view. Our product and price range cater to a wide range of customers from the middle to the upper class in the Indian context,” adds Talwar.

The price range of furniture for bedrooms starts from Rs 1.25 lakhs to 13 lakhs and for kitchens from Rs 2 lakhs and can go up to as high as even Rs. 35 lakhs.

The Nolte Home Studio at Hyderabad is spreading over 4,500 sq. ft. It showcases the latest collection of Germany’s noted fashion label ‘JOOP’ beside Nolte’s own collection. According to Nolte, the brand is expecting a turnover of Rs 100 crore in India by 2011. “We are also looking at a Delhi launch in the next three months,” informs Talwar.

Best Selling Home Furnishing and Kitchenware Products:

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Bedding

Showpieces

Home Decor

Cookware

Dinnerware

Nonstickware

Barware

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Posted by Amrith K.A on 16 May, 2009 3:40:43 PM IST #