Leading swimwear and water sports accessories maker Speedo declares that it is the first swimwear manufacturer to get rid of all plastic packaging from its entire eyewear range. It will replace PVC with environmentally friendly EVA packaging in its headwear range.

This endeavor will eliminate the equivalent of a 747 jumbo jet and replace over 346 tons of plastic and PVC with environmental friendly materials. The Wellbeing collection makes use of materials made from corn fiber, a renewable resource, thereby putting their best foot forward for a cleaner environment. The wellbeing collection, offers environmentally conscious women the style and freedom of movement in both swimwear and apparel.

Within the goggle range, its competition racing and fitness training goggles is included as a free reusable pouch partly built from mesh and Speedo swimwear fabric off-cuts.

There are over 200 goggle variations and the eyewear collection has been split into five distinct categories making it easier to identify the right goggle for users for competition racing, fitness training, active essentials, for young users in the 6-14 years age group and an exclusive range for children between 2 and 6 years. This range is priced between Rs399 to 799.

The collection is available at all Planet Sports Stores, the country's largest multi-brand sports lifestyle retail chain with over 57 specialty stores and presence across Pantaloon, Central and Brand Factory in the country, spread across over 40 cities.

In addition to this, Speedo has an exclusive marketing tie-up with Planet Sports for its product categories, retailing and marketing support in India.

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Related Books:
Fashion Accessories: The Complete 20th Century Sourcebook
Fashionable Clothing from the Sears Catalogs: Early 1930s
Understanding Fashion History 

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Posted by Amrith K.A on 16 May, 2009 3:23:39 PM IST #