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Toyota to launch new 2G 'Prius' Grade-'EX'

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Toyota Motor Corporation (TMC) announces that it will release a new grade of its second-generation "Prius" aimed mainly at fleet customers.  The competitively priced "EX" Prius is to be sold through "Toyota" and "Toyopet" dealer channels, starting on June 8.

The EX will be available in three colors—Super White II, Silver Metallic and Black—with a gray interior, and will come with a color-coded front grill.  It will feature the same basic safety and comfort elements of the "G" and "S" grades that it replaces, such as dual-stage Supplemental Restraint System (SRS) airbags up front and an electric inverter-controlled automatic air-conditioning system with humidity sensor.

But hubcaps, front fog lights and other equipment have been made dealer options, rather than standard, to better suit fleet users' needs.

The total monthly sales target is 2,000 units.
Grade: EX
Hybrid System: THS II (Toyota Hybrid System II)
Powertrain: Front-engine, front-wheel drive
Price* (including consumption tax): 1,890,000 yen

Courtesy: Toyota Motor Corporation

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Posted by Naresh Koshti on 18 May, 2009 4:03:37 PM IST #