Start rated CTVs have been introduced for the first time by LG Electronics India in the market. The company states that this is the first instance of energy efficiency to be introduced in the colour televisions in India.

The company states that it will launch 31 models in the CTV category. These will comprise of 19 flat and 12 ultra slim TVs. The company has already launched eight of the models in the market. With these launches, the company is all geared up to flood the market with products featuring high end great features and functionality.

The company’s new range of Star Rated CTVs will conform with the by BEE (Bureau of Energy Efficiency) guidelines for annual power consumption. Thus, you can expect an LG 5 Star Rated television to deliver an APC (max.) of 147 kWh/Year in 21” and 200 KWH/Year for a 29” flat television. These figures have been arrived at while considering the daily usage pattern of about six hours in ‘On Mode’ and the television remaining for 12 hours in the ‘Standby mode’. A rating between one and five mentions the energy efficiency of the television on an energy efficiency label.

According to Moon B. Shin, MD, LG Electronics, “The upcoming line-up is yet another testimony of our endeavor to give the most excellent to the Indian consumer. Energy efficiency is the most important aspect in consumer electronics. After conducting a thorough research, we are planning to develop 31 models with 100 per cent Star Rating by end of 2009.”

According to business group marketing head, LG India, “Star Rating has been an extremely popular phenomenon across product categories like ACs and refrigerators. And now, we intend to make it popular in CTV category as well making CTV purchase the most sought after deal of the season. Even though the industry is witnessing four per cent category growth, we at LG are looking forward to an optimistic 7 per cent by 2009. With this, we aim to increase our market share from the current 27 per cent to a fair 30 per cent by the end of this year expecting total sales of four million sets in domestic market.”

The ultra slim range from LG will feature an inbuilt swivel base along with a high gloss finish, this giving it an LCD like look. Further, there will be a monitor look ultra slim TV with additional features like X-List and X-sort. According to LG, the new range sports a complete designer look and XD picture, which is 40 per cent slimmer than the present range obtainable in the market.

This range delivers 200 W PMPO sound and comes along with five-band graphic equalizer and XDS. They come in the Star Rated range from 1 star to 5 stars. For example, you can expect that 21-inch flat 5 Star Rated TV is capable of saving 35 per cent more energy when compared to a 21-inch flat 1 star rated set.

The Star Rated 21” flat TV is expected to carry an MRP of Rs 7,300, while the Star Rated 29” flat TV will carry a price tag of  Rs 14,900. The Maximum Retail Price of a Star Rated 21” ultra slim TV is pegged at Rs 8,300, while a 29” ultra slim TV will retail at Rs 17,800.

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Posted by Jigar Gondalia on 22 May, 2009 1:55:35 PM IST #