Skoda India, a fully owned subsidiary of Skoda Auto a.s. Czech Republic (Volkswagen Group), one of the fastest growing car manufacturers in Europe, today announced the launch of The New Laura at an enchanting theatrical and musical launch event. Exhibiting a robust and dynamic exterior design and luxurious interiors, the car truly blends beauty with power and economy to offer a perfect 10/10 driving experience. The New Laura is available in 3 variants; 1.8 TSI in Ambiente, 1.9 TDI PD in Ambiente & Elegance, and 2.0 TDI PD in L&K.

The Škoda Laura is recognized for its new engine technology, excellent safety and comfort features and good performance. Perfect handling, directional stability and enhanced braking ability have always been the hallmark of every Škoda automobile and are mirrored in the new Laura as well. Soaring high on the design, safety, security, comfort, and convenience aspects, The New Laura accelerates on the same track assuring the customers a perfect 10/10 driving experience.

Speaking at the occasion, Mr. Thomas Kuehl, Board Member, Sales & Marketing, SkodaA uto India said, “We are proud to present the 3 variants of The New Laura, which assures the customers a Perfect 10/10 driving experience. ŠkodaAuto India has achieved tremendous success since its inception in India and we are looking forward to achieve many more milestones with the support of our valued Indian customers."

"We have received encouraging reports on the recent launch of Škoda Superb with our customers embracing the all new Skoda Superb qualities of design, safety, comfort and state of the art technology. With the launch of the new Laura we are extending these qualities once again making it the best in its class.”

“With the New Laura we will reinstate our supreme position in the C+ segment and aim at increasing our segment share by penetration into smaller cities and towns in India for which we are also expanding our dealer network and infrastructure to 65 points by this year end with authorized outlets in Trichy, Salem and Haldwani”, added Mr. Ashutosh Dixit, General Manager, Sales & Network Development, Skoda Auto India.

Available in Arctic Breeze, Candy White, Diamond Silver, Black Magic and Cappuccino Beige colours, the variants are priced at:

The launch event witnessed a spectacular musical extravaganza presented by Shahriyar Atai, Dean Gregory, Ella Atai, Kyla D’souza and Amogh Pant. The musical show artistically presented The New Laura’s perfect 10/10 experience. Czech Consul General Ms. Eva Drdrkova, celebrities from the silver screen and corporate honchos added spice to the event with their presence.

Courtesy: Skoda Auto India

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Posted by Naresh Koshti on 22 May, 2009 11:24:16 AM IST #