Phillips-Van Heusen Corporation announced today that it has licensed WestPoint Home, Inc. a leading home textile manufacturer and marketer based in New York, to design, produce and market a collection of bed, bath and kitchen products under PVH’s well-known IZOD brand.

WestPoint Home will offer IZOD-branded sheets, bedding, bath towels and accessories, blankets and throws, down comforters, pillows and mattress pads to leading department and specialty stores in the U.S., its possessions and territories. Deliveries of this new offering are scheduled to begin in spring 2010.

Dating back to the 1930s, the spirited IZOD brand is now licensed in 24 product categories to 20 companies in the U.S. and is distributed globally by six international licensees.

“We are continuously looking to build on the IZOD brand’s strengths by partnering with leading manufacturers to bring the IZOD lifestyle to additional important product categories, and WestPoint Home is a key strategic player in the bed and bath arena,” said Allen Sirkin, President and Chief Operating Officer of Phillips-Van Heusen. “With close to 200 years in the home furnishings business, WestPoint Home has a thorough understanding of the market that will allow us to offer the kind of value, fashion and energy that we aim for in all the product categories that the IZOD brand offers.”

John Piazza, President and CEO of WestPoint Home, commented, “Through product innovation, quality, style and design, we strive to make consumers’ lives easier and more enjoyable. We share these goals with IZOD. IZOD is a well-respected and powerful brand. IZOD embodies a youthful, energetic spirit with a sport-inspired lifestyle. Our designers have put together a collection that is functional, innovative, fashion forward and comfortable. We are excited and honored to be associated with IZOD and PVH”

IZOD Home will be shown at WestPoint Home’s corporate headquarters at 28 East 28^th Street, New York, New York.

Courtesy: Phillips-Van Heusen Corporation

Top Selling Home Furnishing, Home Appliances & Kitchenware Products:
Bedsheets
Pillow Covers
Blankets
Bolster Covers
Home Decor
Showpieces
Kitchenware
Home Appliances

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Posted by Naresh Koshti on 2 June, 2009 11:27:43 AM IST #