Leaders of South-East Asia’s most powerful countries will get a chance to experience Hyundai Motor Company’s most luxurious sedans next month. Hyundai, one of the world’s fifth-largest automakers, will provide 96 premium cars for the Association of South East Asian Nations-Republic of Korea (ASEAN-ROK) Commemorative Summit 2009 as part of its efforts to strengthen the company’s image in the luxury market.

Hyundai Motor, which will provide the cars for the June 1~2 summit at Jeju Island, Korea, held a handover ceremony at the Jeju International Convention Center (ICC) yesterday. The ceremony was attended by over 100 company officials and other guests, including Executive Director-General of the ASEAN-ROK Commemorative Summit 2009 Preparatory Office, Amb. Lee Ji Ha.

Hyundai delivered 38 EQUUS sedans, the company’s new luxury flagship sedan launched in March, and 46 Genesis sedans, the winner of the 2009 North American Car of the Year. Hyundai also delivered 12 Santa Fe SUVs. These cars will be the official transportation method for the Presidents, the Prime Ministers and the most senior officials attending, as well as their spouses.

Hyundai recently launched a global VIP marketing campaign to enhance its brand image worldwide. The company has provided its high-end sedans to many celebrities and dignitaries, including Jose Carreras, a member of the massively popular Three Tenors, along with Luciano Pavarotti and Placido Domingo.

This year marks the 20th anniversary of the ASEAN-KOREA Dialogue Relationship. The Summit Meeting in Jeju will be joined by President Lee Myung-Bak of the Republic of Korea, and the Heads of States/Governments from the 10 ASEAN member countries, which are Indonesia, Malaysia, the Philippines, Singapore, Thailand, Brunei, Burma (Myanmar), Cambodia, Laos, and Vietnam.

At the ASEAN-Republic of Korea Commemorative Summit, the Leaders of the 11 countries will discuss the developments of cooperative relations between Korea and the countries in the ASEAN region for the past 20 years, and also examine future directions for progress. Methods to overcome global issues that the international society is currently facing, such as the financial crisis and climate change, will also be discussed.

Courtesy: Hyundai Motor Company

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Posted by Naresh Koshti on 4 June, 2009 12:09:26 PM IST #