Fujifilm India is a 100 per cent subsidiary of Fujifilm Corporation, Japan. Fujifilm India has launched new range of seven models of digital cameras in the UP region.

FinePix F200EXR, that’s included in the new range of collection will be marketed at all major consumer electronics stores, photography shops and photo channel network across 25 cities in Uttar Pradesh, including Agra, Allahabad, Bahraich, Banda, Bareilly, Etawa, Fatehpur, Gorakhpur, Hardoi, Jhansi,Kanpur, Karvi, Lakheempur, Lucknow, Mathura, Moradabad, Raibareily, Sita Pur, Sonbhaddra and Varanasi. 

“This year, we intend to intensify our campaign and develop the brand image of Fujifilm digital cameras. We also aim to reinforce technical and marketing support to existing channel network so as to penetrate deeper into the Indian market." Says Kenichi Tanaka, Managing Director, Fujifilm India. 

The UP region in India is expected to contribute 15-20 percent to the Fujifilm India, national sales in the current year, and plans to undertake various promotional initiatives and ramp up its branding, sales and marketing activities through above and below the line marketing activities so as to effectively get across its message to its diverse target audiences.  

A. Rajkumar, Country General Manager (DSC), Fujifilm India, elaborated, “The objective is to create, sustain and reinforce the brand equity by creating the   right marketing mix in terms of product, price, promotion and place (Channel),"

Related News:
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Fujifilm launches seven new digital cameras in India
FUJIFILM EXR Technology Now in India
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Related Books:
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Posted by Naresh Koshti on 10 June, 2009 12:07:07 PM IST #