Royal Enfield, heavy-weight motorbike maker said on Friday, “It will launch two models by early next year and plans to expand its overall production capacity by over 35 per cent by 2010.”

Shaji Koshy, Royal Enfield Divisional General Manager (Sales and Marketing) told PTI, “We have plans; we have enough engine platforms for bringing in new models. We will be launching two more models by the end of this year or early next year”. 

He added to it, “at present, the company is evaluating possibilities for launching the two bikes with two different engines, twinspark 350cc and 500cc engine with EFI technology.”  

By 2010, the company will increase the production capacity to 60,000 units per annum from the current 44,000 bikes a year at its facility in Chennai.  

However, Koshy declined to disclose, the new models would be exclusively for the domestic market or for exports and said that the company will decide at the launch time.  

Koshy said, “On an average, our bikes are on one month waiting period. To counter this problem, we are increasing our capacities every year. This year, it will reach 50,000 units and we will ramp it up to 60,000 units by next year”. The company would invest Rs 25 crore in enhancing capacities and launching new products by 2010, he added.

Best Selling Royal Enfield Bikes in India
Royal Enfield Bullet 350
Royal Enfield Bullet Electra
Royal Enfield Bullet Electra 5S
Royal Enfield Thunderbird SelfStart
Royal Enfield Thunderbird KickStart
Royal Enfield Bullet Machismo
Royal Enfield Bullet Machismo 500

Related News:
Royal Enfield connects with its loyal customers in Jalandar
Eicher to increase prices of Royal Enfield models
Tamil Nadu to retain auto manufacturing leadership in India
2007 TNS Motorcycle Total Customer Satisfaction Study

Related Books:
Royal Enfield: The Complete Story
Royal Enfield Big Twins 1953-1970 Limited Edition Extra
Royal Enfield 250s 1956-1967 Limited Edition Extra

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Posted by Naresh Koshti on 13 June, 2009 5:18:20 PM IST #