Knitwit, the contemporary women's collection that couples elegant fabrics with bold prints and quirky aesthetics for year-round wear, is now introducing an eco-friendly soybean/cashmere blend for Fall 2009. "Tofu Cashmere" is comprised of 85% soybean 15% cashmere, the perfect blend to satisfy the tastes of an eco-conscious fashionistas striving to reduce their carbon footprint.

Made from the unused protein of soybean oil, tofu and soymilk, this renewable, natural resource lessons the burden on Mother Nature by turning waste into an all-natural useful product that possesses cashmere characteristics. "Tofu Cashmere's" incredible soft-to-hand feel, second-skin comfort, luster and durability keep in line with Knitwit's uncompromising quality, style and comfort.

The Fall 2009 "Tofu Cashmere" collection includes Knitwit's celebrity-favorite printed zip hoodie (seen on Paris Hilton, Denise Richards, Heidi Montag and many more) in Knitwit's four signature prints; leopard, zebra, camouflage and geometric pattern. Comfy crew-necks, v-necks and reversible wraps are also available in the four prints. The "Tofu Cashmere" Fall 2009 collection will deliver to stores starting July 30th thru October 30th. Knitwit's 100% tissue cashmere line will also be available for Fall.

Knitwit cashmere sweaters are designed for today's fashionista who appreciates the cozy luxury of cashmere but also values her sense of style and individuality. Since it's launch in 2006, the Knitwit brand has steadily expanded and is currently available throughout the United States, Europe, Canada and Asia.

Knitwit is stocked in over 500 prestigious high-end boutiques and department stores, including, Henri Bendel, Barneys New York (Japan), Fred Segal, Ron Herman, Kitson, Planet Blue, Olive & Bettes and Nordstrom's Savvy Department. Recently, such internationally well-known department stores like Holt Renfrew in Canada and Lane Crawford in Hong Kong have also started carrying Knitwit.

Knitwit has attracted the likes of celebrities such as Penelope Cruz, Paris Hilton, Lindsay Lohan, Jessica Biel, Nicole Richie, Katie Holmes, Mischa Barton, Jennifer Aniston, Cameron Diaz, and Maria Menounos.

Courtesy: Knitwit

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Posted by Naresh Koshti on 23 June, 2009 11:04:34 AM IST #