In India, the major player in the global flat panel display market, LG Electronics, announced today the launch of the single layer PQ70 HD Plasma TV with 600 Hz Sub-field Driving technologies. Keeping up the company’s motto “Advanced Technology, Beautifully Hidden,” the PQ70 gives exceptional picture quality in a sleek and sophisticated frameless package. 

LG Electronics being a key player in plasma TVs, in 2008, continued to hold a very strong market share in the segment, with 50 percent of overall plasma sales in Korea and 44 percent in India. More than better viewing and stylish design, rising energy costs and the environment are more important. With its latest plasma TVs with its energy efficient Smart Energy Saving Plus, standard for 2009, LG addresses this. 

Out of total plasma TVs sold in India in 2008 45% of them with Industry sales totaling 60,000 sets were made by LG. The secret of the success of LG in India lies in its award winning designs, innovative technology and its integrated supply chain. The brand introduces a gamut of outstanding features in the plasma category proving a remarkable success in the region with more than 44 percent of market share. LG Electronics success is incredibly due to features designed specifically so as to meet the needs of the local customers as well as due to good design and innovative technology. 

“With an innovative single layer design, optimized image quality, Bluetooth connectivity and DivX capabilities, we’re sure the LG PQ70 will please even the most discerning TV watcher. Plasma TV’s are available in 7 models with target sales of 40000 units by the end of 2009. Our plasma sales have surpassed all expectations so far and we are looking forward to even greater success in 2009. We will continue to develop our products further by actively listening to our customers and incorporating their insights into our products,” announced on this occasion Moon B Shin, MD, LGEIL. 

“Every market has specific needs and we’ve worked very hard to get to know our customers in India so that we can meet their needs better than anyone else. The plasma TV market is very healthy and we look forward to leading its continued growth by continuing to deliver products with smart technology, stylish design and features uniquely targeted to specific consumers,” added further Business Group Marketing Head, Home Entertainment, Amitabh Tiwari.

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Posted by Naresh Koshti on 26 June, 2009 10:54:39 AM IST #