Despite the challenges brought on by the global economic meltdown, the TVS Motor Company (TVS) crossed several important milestones in the financial year 2008-09. Not only was the one millionth Scooty Pep+ rolled out from the company's Mysore plant, the Apache brand celebrated its first anniversary crossing the three-lakh mark. New models were introduced in the company's premium motorcycle and scooter segments. During the year, TVS also expanded its presence in the Indian three-wheeler market, adding CNG to the already-launched LPG and Petrol versions. The company also expanded ts global footprint to 55 countries and strengthened its dealership network in Indonesia.

FINANCIAL PERFORMANCE:
During the year ended March 2009, TVS registered a 5% growth in sales with overall sales registering 13.42 lakh units against 12.77 lakh units in the the previous financial year. Motorcycles accounted for 6.45 lakh units against 6.10 lakh units in the year 2007-2008, posting a growth of 6%. Scooters registered sales of 2.59 lakh units against 2.58 lakh units in the corresponding period of the previous year.

TVS recorded total revenue of Rs. 3741.18 crores for the year ended March 2009, compared to previous year's 3310.35 crores. Profit after tax during the year ended March 2009 was marginally lower at Rs. 31.08 crores as against Rs. 31.77 crores recorded in the corresponding period last year.

INTERNATIONAL BUSINESS
Exports contributed handsomely to the growth of the company registering a continuous growth of 44%. Exports accounted for 1.95 lakh units in 2008-2009 in comparison to 1.36 lakh units in 2007-08. During the year, the company added two new countries to its portfolio and products are now being exported to 55 countries.

NEW PRODUCTS LAUNCHED DURING 2008-09
The past year also witnessed the launch of the Apache RTR FI, thereby introducing fuel injection in the 160cc segment . This was followed up with the launch of the Apache RTR 160 with rear disk brakes, a new feature that enhances braking performance. The company also launched TVS Scooty Streak, with smart and sleek unisex styling. Sharp head lamps, LED tail-lamps and contemporary styling takes the Scooty Streak to a different league, making it the most stylish scooter for young girls.

PT TVS INDONESIA:
The TVS NEO, which was exclusively developed for Indonesia, was rolled out across Indonesia to a great response. PT TVS Indonesia also expanded its dealer network to 104 dealers from 25, thereby covering 13 provinces in all major Indonesian islands. PT TVS was honoured by Otomotif, a leading automotive magazine in Indonesia with the "Best Value for money" award for its step thru products.

AWARDS
During the year, the company won the following major awards:
- SAP ACE 2008 Award
- 2008 Symantec South Asia Visionary Award
- Good Advertising Award by Apollo Tyres Auto India Best Brands Survey Awards
- EEPC (Engineering Export Promotion Council) 'Star Performer' Award
- Progressive Manufacturer 100 Award
- Greentech Safety Award 2009

FUTURE OUTLOOK - COMPANY PLANS AND PRODUCT LAUNCHES
TVS expects to outdo its past year's performance. In keeping with its overall business plan, the company expects to maintain cumulative growth in sales, leveraging its recently launched products. New products to be introduced will trigger growth and improve profitability. The consolidation in the company's three-wheeler business will be an added advantage.

NEW LAUNCHES: Apache RTR, TVS Flame, New Motorcycle, New Scooter and Four Stroke Three-Wheeler:

In keeping with its plan for new launches during the current financial year, the company, in June 2009, launched a larger capacity Apache Motorcycle in the premium segment. The motorcycle's sporty, chiseled looks and unmatched performance-packed superior engine technology make the bike a class leader in terms of acceleration, performance, styling, ride handling and stability.

TVS has also launched the 2009 model of its Flame motorcycle under the brand name Flame SR 125, which features an enhanced engine and revamped graphics. The new commuter motorcycle is loaded with a host of new and exciting features and is being targeted at smart city commuters. Developed with AVL Austria, SR 125's engine is propelled by three valve, Controlled Combustion Variable Timing Intelligent (CC-VTi) technology which ensures better pickup with optimum mileage and power.

The company would also be expanding its scooter platform to offer a large scooter and will introduce an all-new motorcycle in the executive segment. In the three-wheeler segment, the company plans to introduce four-stroke TVS King in Petrol, LPG and CNG versions.

Futuristic technology, contemporary styling and superior quality will continue to be the focus for all new products.

Courtesy: TVS Motor Company

Best Selling TVS Models Available in India:
TVS Star Sport
TVS Star City
TVS Flame SelfStart
TVS Apache RTR 160 KickStart
TVS Scooty Pep+

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Posted by Naresh Koshti on 30 June, 2009 12:05:09 PM IST #