Lenovo, a leading brand in computer products has recently launched seven new products across multiple segments in India and had thus shown clear intentions of leading the transformation in the Indian consumer PC market.

The latest release of the product line-up caters to a broad segment of consumers – begins at Lenovo C300, the ultra-sleek which is affordable, All-in-One PC, to the trendy, thin and light Lenovo IdeaPad U350, Y450 and Y550 notebooks that are loaded with cutting-edge features that defy size, to the most-expensive but worthy Lenovo G Series notebooks for value conscious consumers, and the Lenovo IdeaPad S10-2 netbook – the new range of products includes everyone.

Lenovo India’s Managing Director, Amar Babu said during the launch, “with trendsetting design, exceptional engineering, cutting-edge capabilities and great price range in our new product line-up, Lenovo takes a giant step in the Indian consumer PC market today. We’re proud to be the leaders in All-in-One PCs, a brand new category we created with the launch of the Lenovo IdeaCentre A600 and consolidating that lead with today’s launch of the Lenovo C300. Besides the All-in-One, the new range has something for everyone combined with the trusted and reliable Lenovo service and support tag, making it an irresistible buy”. 

He added on Lenovo’s India focus, “A significant part of our business focus will be on growing consumers in critical markets such as India. Our priority is to streamline operations to drive down cost, improve time-to-market, and offer consumers innovative and affordable PCs across a full range portfolio from value to mainstream and premium.”

“Microsoft’s Windows strategy focuses on enhancing the user experience through productivity, ease and optimization. Lenovo, with its brand equity, partner community and product range is a key partner in delivering this promise to the Indian customer. We are delighted to partner with Lenovo to support the expansion of their product line up. Now, a vast range of customers across segments will able to experience the combined value of Lenovo’s brand promise with Microsoft’s software prowess”, commented on the announcement, the Managing Director of Microsoft India, Rajan Anandan. 

Prakash Bagri, Director – Marketing, Intel South Asia depicts his views on it and says, “When we introduced Intel Centrino six years ago, Intel changed the computing landscape with our mobile innovations. Now, simply said, we have improved virtually all aspects of Intel-based notebooks, making it the most popular and fastest growing computing market segment in the world. The various new notebooks and desktops from Lenovo, based on Intel platforms, span virtually every category of mobile computing, offering consumers a greater choice than even before.”

Lenovo gave a clear clue at today’s multi-product launch that the collective strategic actions it will implement to enable further growth in India. A new global structure that focuses on both emerging markets and mature markets to serve its customers better has given a tough compete to Lenovo leading Lenovo India’s go-to-market strategy been streamlined to extend its reach into tier-2, tier-3 and tier-4 cities, empower its business partners and leverage its retail network more effectively in major cities.

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Posted by Naresh Koshti on 1 July, 2009 4:33:57 PM IST #