Salam Stores, the home-grown boutique department store concept in the Middle East with stores in Oman, Qatar and UAE, recently hosted actress, designer and entrepreneur Paris Hilton at their sprawling retail outfit in Dubai. Paris Hilton was visiting Dubai to film the third season of her popular reality show and Salam Stores became an associate for 'My New BFF Dubai'.

On the night of June 24th, Salam Stores at Wafi, Dubai, was glowing in tinges of pink as it prepared to welcome Paris Hilton and her companions from My New BFF Dubai to their store for a VIP-only filming of the show.

Salam Stores got dolled up in the celebrity's favourite colour and a 42-meter pink carpet was specially rolled out to welcome Paris and her entourage for a VIP-only filming of the show. Salam Stores was abuzz with the who's who of Dubai as the celebrity arrived at Salam Stores, Wafi.

Bassam Abou Issa, Executive Director Business Development, Board Member of Salam International and Ibrahim Bitar, Regional General Manager, Salam Stores, greeted Paris to the sprawling boutique store which is pure indulgence in top brands of apparels, fragrances, accessories, technology and home decor collections for women, men and children. In Dubai Salam houses top international designer labels like Armani Collezioni, Alessandro Dell'Acqua, D&G, Blugirl, Red Valentino, M. Missoni, Just Cavalli, Class Roberto Cavalli,

GF Ferre, Versace Jeans Couture, Love Moschino, Diesel, Paris Hilton, Armani Jeans, Givenchy, Isabela Capeto, Etro, Moschino, Emilio Pucci, Cornelliano, PF. Paola Frani, Escada, Laurel, Joop!, Hugo Boss and Kenzo.

A lovely bouquet and a special gift hamper from Salam Stores were presented to Ms Hilton. Looking lovely in a pastel green Marcelo Quandros gown, Paris Hilton greeted and met VIPs, top fashionistas and local celebrities who attended the star-studded evening at Salam Stores.

The latest range of Paris Hilton's signature line was on display at Salam Stores. Paris chose a few special tees from her brand collection and signed them for her fans and charity. The girls vying to be Paris' local best friend will be dressed in outfits from Salam to impress Paris in hope to be her companion in Dubai.

As a part of this alliance Salam Stores and their high-end product offering has been integrated into the fabric of the show that is aimed at a global audience. Paris along with the My BFF cast wore the latest creations from top designer labels housed at Salam Stores during the filming of the third season. Contestants during the challenge shot at the store were judged by Paris while they interacted with different products housed at Salam Stores, Wafi, from signature brands like Escada, Love Moschino, Just Cavalli, Armani Collezioni and Diesel among others.

"As an icon of fashion and style excellence we are always keen to enrich the lifestyle experience of our customers. This exciting event and sponsorship with Paris Hilton's My New BFF Dubai is an affirmation of our commitment to putting Dubai in the international style arena," said Bassam Abou Issa.

Courtesy: Salam Stores

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Posted by Naresh Koshti on 11 July, 2009 10:44:31 AM IST #