Aishwariya in L'Oreal's 'Beautiful Beginnings' Campaign to support the Girls in rural areas

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L’ Oreal, is one of the famous brand in cosmetic and beauty products sector. Eva Longoria, Jane Fonda, and Aishwariya Rai Bachchan are the brand ambassadors of the L’Oreal.

Now, the company has been in the business for 100 years and thus is returning in honor of this milestone. L'Oreal India in association with Aide et Action has launched their 'Beautiful Beginnings' campaign in Khar Danda Village, India in current week. There are 60 countries participating in the campaign and India is proud to be one of them. 

The 'Beautiful Beginnings' campaign is designed in order to reach to the underprivileged girls who have dropped out from school. The campaign will provide 4 months training to the girls, the session teaches how to color and style hair, administer manicures and pedicures, and how to thread, wax, and give facials.

The motive behind this is to educate girls with these new skills so that they will be able to open salons and provide their services which will help stabilize their futures. In India, the inauguration was done with the famous Bollywood actress Aishwariya Rai Bachchan and she is proud to be part of the L'Oreal family. Aishwariya took this opportunity as a time to mingle with the students who will be taking part in this campaign.

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