Officials of the Tata Nano close to development said that Tata Motors will deliver the first batch of its affordable car, Nano, during the last week of July. The first Nano car key will be handed to the customer by the chairman of the company Ratan Tata. Tata has already started the distribution of the vehicles to dealers across the country after sending allotment letters to the first one-lakh customers.

More than 70% of the bookings are received from the non-metro markets. The company had closed the bookings of Nano on April 25, 2009 and wil compete the delivery process of one-lakh cars by the last quarter of 2010. Customers have been informed about the delivery schedule in their allotment letters, says a Tata Motors dealer based out of South Mumbai. 

Customers not coming in the first one-lakh customer list are given an option of retaining the booking and will earn interest on their booking amount with effect from July 2009. as many as 55,021 customers have consciously agreed to accept the delivery of the cars after the first batch delivery, depicts a Tata Motors spokesperson.   

The price of one lakh was offered only for the first one-lakh customers. Among the three variants of the Nano car, the base version accounted for 20% of the bookings, followed by the CX variant at 30% and the remaining 50% for the top-end LX variant. 

An analyst from a Mumbai-based brokerage firm told, "The Tata Nano is unlikely to contribute significantly to Tata Motors' revenues in 2009-10, as the initial volumes are low. However, as the booking amount is higher for the top-end variant, the margins will be better. A lot will depend on product performance and how fast the Sanand capacity comes up”. 

The manufacturing unit of Tata Nano located at Gandhinagar, currently has a capacity to manufacture 50,000 cars a year, which it plans to raise to 2.5 lakh units once its new plant at Sanand in Gujarat starts in December. 

Almost 6.10 lakh forms were sold by Tata Nano and garnered nearly Rs 2,500 crore on 2.03 lakh bookings. Industry expectation as an initial was around five lakh bookings; a company official maintains that the company has garnered a good response at a time when the car market is struggling for volumes.

Tata Nano: Price , Specifications & Features Online
Tata Nano Base Model (Petrol)
Tata Nano CX (Petrol)
Tata Nano LX (Petrol)

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Romance of Tata Steel, The
Jeh: A Life Of J. R. D. Tata

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Posted by Naresh Koshti on 18 July, 2009 11:30:34 AM IST #