Mango has presented Scarlett Johansson as the face of our Autumn/Winter ’09 campaign in the Hotel AC Santo Mauro in Madrid. During the one-to-one interviews given to the national and international media, Scarlett was said to be delighted to collaborate with us.

MANGO chose the beautiful actress as the image for the campaign for her extraordinary personality, which embodies the ideal of the urban, enterprising, daring woman that we target. Johansson is the epitome of an elegant, sensual woman who is at the same time both creative and inquisitive, and always aware of the latest fashion.

During the photo shoot, which took place in Los Angeles, Scarlett posed in our new designs for the next season. She was radiant and sensual in the lens of the renowned photographer Mario Sorrenti, with styling advice from MANGO’s Creative Director and Board Member Damián Sánchez. Hair and make-up were by Bob Recine and Aaron de Mey respectively.

With her well-established career, Scarlett has shown great versatility in all of her work, playing a wide range of different characters. Her talent has been recognised by such prestigious directors as Woody Allen, Christopher Nolan, Robert Redford, Brian De Palma and Sofia Coppola.

This season, the MANGO woman is given even greater power and strength with the incorporation into her wardrobe of clear references to the 1980s. The shoulders are emphasised in suit jackets and outerwear, while the silhouette remains narrow on the bottom half. Skinny-fit trousers, leggings and pencil skirts are key items.

The warmth of leather combines with the sparkle provided by studs, sequins, rhinestones and zips in woollen fabrics and artificial leather. Garments are decorated with animal prints, which give them movement. Black and grey are emphasised in the colour palette, with touches of cobalt blue and maroon.

By combining all of these elements, we create a new vision of functional luxury with a delicate image that is simultaneously sexy and powerful.

Courtesy: Mango

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Posted by Naresh Koshti on 20 July, 2009 12:08:13 PM IST #