SkodaAuto India, a fully owned subsidiary of SkodaAuto a.s., Czech Republic (Volkswagen Group), one of the premium automobile manufacturers in India, today officially opened the doors to its first ever boutique showroom, Arshia Motors in Connaught Place, New Delhi.

This exclusive showroom was inaugurated by Mr. Ashutosh Dixit, Sr. General Manager, Sales & Network Development, SkodaAuto India. Located at Outer Circle, Connaught Place, New Delhi, and spread across an area of 1200 sq ft, this is Skoda’s first boutique showroom and a symbol of the core values of brand Skoda. This outlet stands out from the others in terms of the design concept which is a unique blend of lifestyle and contemporary ambience bringing the customer closer to our brand.

Speaking at the inauguration, Mr. Dixit said, “The opening of the first Skoda Boutique showroom by Arshia Motors heralds the beginning of experiential automotive retail in India. Our new boutique showroom concept echoes Skoda’s philosophy to provide not just quality cars but also a sophisticated quality ownership experience to our customers. Keeping in mind the busy lifestyle of today’s customer the boutique showroom has ‘Customer touch points’ incorporated at every stage which save their valuable time. We will target to open 10 boutique showrooms in 5 tier I cities across India by the end of December 2010.”

Representing the future of automotive retail experience, the boutique showrooms will provide a platform for sneak previews of our upcoming models and Skoda fans no longer have to wait for the Auto Shows to see some of the latest cars from Skoda. The boutique showrooms will have state-of-the-art touch points which encompass the entire range of mobility solutions for the customer such as test drives, purchase deals, product information, service bookings, merchandise items, auto accessories, insurance policies, finance schemes, customer concerns etc. These outlets will also cater as an automobile education centre for children, students & enthusiasts through interactive gatherings and brand events.

The showroom will also offer the Skoda Merchandise collection, a complete range of high quality and exclusive Skoda branded products. Currently on display are T-Shirts, Kit Cars, fashion and car accessories. Based on this platform we will shortly introduce a program that encompasses express test drives, quick service bookings, virtual product tours and maintenance/warranty coupons.

Currently SkodaAuto India has 8 showrooms in the NCR region including 5 in New Delhi. The SkodaAuto’s dealership footprint is spread across 61 outlets and covers 46 cities & towns in India. The company continues to expand their industry-leading sales and service network to meet local demand and has set a target of reaching 65 dealerships by this year end.

Courtesy: SkodaAuto India

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Posted by Naresh Koshti on 23 July, 2009 3:39:50 PM IST #