Volvo Car India although came late in Indian market but is very near to makes its mark among the Indian customers. Gradually the company is increasing its presence in Indian market and is upbeat about the luxury car market in the country. Sudeep Narayan, marketing manager of Volvo Car India said that, “Our biggest objective is to make the Volvo brand available in major markets across the country and get new models here”.

The next step of Volvo involves its presence in Ahmedabad and Bangalore. Still it is unable to sell the cars in large volume as the market is dominated by Mercedes and BMW. Narayan says, “We are currently not in a position to give numbers of the units sold. But the numbers are decent. We are able to give volumes and talk of market share when we have footprint on a par with our competitors, who have 12 to 14 dealers across the country”.

Volvo has an expectation that the luxury car market will be growing in India strongly and there will be a large number of people opting for the luxury cars price ranging from Rs 20-25 lakh. Last year the segment sold 8000 units with a growth of 25-30% and is expected with annual sales reaching up to 10,000 units in this year.

Best Selling Volvo Car Models:
Volvo S80 D5(185 PS) (Diesel)
Volvo S80 3.2 (Petrol)
Volvo S80 V8 AWD (Petrol)
Volvo XC90 D5 AWD (Diesel)
Volvo XC90 3.2 AWD (Petrol)

Related News:
Volvo reduced the sports vehicle XC90 prices by Rs 4 lakh
Volvo XC60 R-Design: new engine and sporty option
Volvo Cars presents new generations DRIVe-concept models
Vattenfall & Volvo to introduce plug-in hybrids technology in 2012

Related Books:
Volvo 120 Amazon: Ultimate Portfolio
Volvo Busses: Then and Now 1928-2001
Volvo 240 Service Manual: 1983-1993

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Posted by Naresh Koshti on 23 July, 2009 11:38:14 AM IST #