On Thursday, News reports, Italian auto giant Fiat and Tata Motors are in talks for a joint marketing project to sell Ferraris and Maseratis in India.

The two were studying further cooperation to add to existing projects such as a partnership to produce engines in India, Mr. Tata, who is also a Fiat director, told Italian daily La Stampa. Mr. Tata said, “We have various projects, to take the Nano to Latin America together, to share platforms for new cars, we have projects for (Fiat lorry unit) Iveco and marketing Ferraris and Maseratis,” in India. “We are talking about a lot of things.”

Ferrari and Maserati both the brands are under Fiat’s control. After acquiring the British brands Jaguar and Land Rover for $2.3 billion from the US automaker Ford last year, Tata Motors is also in the luxury car business.

Fiat and Tata on the other hand are considering the Tata Nano, the world’s cheapest car sales in Latin America, where Fiat has a strong presence. Brazil is Fiat’s second-biggest market after Italy.

In India, Nano has hit the roads in this month, and Tata is planning to export it to Europe, South America and Southeast Asia. Mr. Tata said “The Nano passed the European “crash test” safety standard on Friday, allowing it to be sold in the Europe market and a launch is foreseen at the end of 2011”. In India, Fiat and Tata build cars, engines and gearboxes together; moreover Tata Motors is Fiat’s distributor.

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Posted by Naresh Koshti on 25 July, 2009 12:36:20 PM IST #