Porsche, German carmaker is planning to sell 50 units of its premium luxury sedan Panamera, which is to be launched by October, in India this year, despite of the global economic crisis.

The Panamera car range of Porsche’s luxury sedan cars will be launched by October 3 in the range of Rs. 1.4 crore to Rs. 2 crore. Rod Wallace, Managing Director of Precision Cars India, official importer of the Porsche range of cars, told PTI here, bookings for 13 cars had been completed in India.

From last three years since the entry in India of the company, which sells the popular SUV Cayenne in the country, the company has sold around 650 cars. He said, “65 per cent of the sales came from the 'Cayenne'”.

He said that, “in 2007, we sold around 168 units while in 2008 it was 150..however with the Panamera we are hoping to reach 225 over the next 12 month period".

The company had set up a new plant in Germany exclusively to manufacture about 20,000 units of the Panamera range of cars, says Mr. Wallace.

He said, total production at its German plant has declined from 98,000 units (in 2008) to 80,000 units this year due to the recession.

He said that Indian operations contribute only a meagre percentage of global sales while the US, Europe, China and the Middle East are the 'big' markets.

Wallace replied to a query, Mumbai was the biggest market for the company, with 60 per cent of sales coming from there, followed by Delhi with 30 per cent, while the remaining 10 per cent came from the rest of the country.

Currently, the company has 2 dealers each in New Delhi and Mumbai. The company will soon be opening the three more dealerships each in Chennai, Hyderabad and Cochin.

The Chennai dealership would be set up on 11,000 square feet, while the Hyderabad and Cochin dealerships would be set up on 14,000 square feet.

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Posted by Naresh Koshti on 28 July, 2009 3:14:32 PM IST #