By the end of the current fiscal year, publisher of the eponymous adult magazine, Playboy Enterprises are planning to launch its range of apparel, footwear and accessories in Indian market.  

Playboy Enterprises, the city-based company that had launched fragrances for men in India earlier this year has signed agreements under which its Indian partners would manufacture and sell its range of products in the market. 

In après conference, Alex Vaickus, company's executive vice president and president for global licensing said that, “In signing these kinds of deals, we look for partners who have experience in manufacturing, know the retail and distribution markets, and perhaps most importantly share our passion for the brand." 

He added, “... Our partners in India are gearing up quickly and they should have the product in the market by the end of the year”. 

The adult entertainment company puts its growth plans in place and says, its priority would be to "expand into new territories like India". 

Vaickus said, “Beyond being one of the most populous countries in the world, India has a growing consumer economy and a large per cent of its population comprises our target audience of young adults, which makes it a particularly attractive market for us”. 

The well-known company for its adult magazine for men 'Playboy' came to Indian market in April this year by launching its range of perfume for men - Hollywood playboy, Malibu playboy, Miami playboy and Vegas playboy. 

The perfumes would be sold in India through distribution house JL Morison (India) that entered into an agreement with New York-headquartered manufacturer of fragrances COTY. 

Playboy had huge loss reported as net loss of USD 8.7 million for the second quarter by end of June 2009 against a net loss of USD 3.2 million a year ago, mainly due to slump in the sale of its print and television adult entertainment. 

The revenue of the second quarter also declined from USD 73.4 million in April-June 2008 to USD 62.2 million.

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Posted by Naresh Koshti on 10 August, 2009 10:44:51 AM IST #