Union Chains & Jewelers, a leading Gem & Jewellery player in India, in yet another pioneering move launches ‘Fusion Fiesta’, the first time ever collection of apparel and accessories weaved in gold and silver. This line features precious clothing jewelry and accessories for men and women including formal suits, club wear, lingerie, pillow covers, artifacts, bags, shoes and other accessories.

The collection was launched at a dazzling fashion show held at The Leela Kempinski yesterday with leading models such as Aryan Vaid, Alicia Raut, Shonali Raut walking the ramp. Launched at the fashion show, were two new collections – Mia Italia, an Italian style jewellery and Diamond Damsel, exquisite chains collection. The collections were launched officially at India International Jewellery Show 2009, Asia’s biggest jewelry show. This B2B show is the ideal platform to display the very best they we have to offer.

Founded in 1991 by Mr. Mansukh Sanghvi, Union Chains & Jewellers have grown by leaps and bounds over the last two decades and has PAN India presence today. The brand is a trendsetter, introducing innovative collections and concepts. One of the initiatives being the launch of Ultra Light gold chains weighing as low as 0.80 mg for international and domestic trade. The brand believes in international standards of quality, craftsmanship, innovation and trust.

Union Chains & Jewelers has an extensive R&D and manufacturing infrastructure spread across seven units manufacturing jewellery in 18 and 22 carat jewellery. With an indigenously produced collection, the brand ensures complete quality and offers cost benefits to the consumers. The brand exports to Middle East and UAE and plans to expand its market to Europe and USA shortly.

Courtesy: Union Chains & Jewelers

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Posted by Naresh Koshti on 12 August, 2009 11:48:00 AM IST #