Biotherm Homme, the world's leading men skin care brand, has just named Chris Noth as a spokesperson for North America.

Chris will be the face of the new Biotherm Homme face care in the upcoming campaign for Force Supreme. The ads are scheduled to appear just in the time for the Canadian 2009 Fashion Christmas books and will run throughout 2010 simultaneously with the May release of the much anticipated sequel of the movie Sex and the City.

In this movie Chris has reprised his role as the larger than life, dashingly handsome, Mr. Big. One of the most beloved series in television history and a feature film that became an international success, Sex and the City is a brand known around the world.

"Chris Noth is the perfect Biotherm Homme Ambassador", explains Marie-Josee Lamothe, Vice-President General Manager for Biotherm, North America. "While always exuding a casual, suave and elegant attitude, Chris manages to create a bond with his audience remaining accessible and relatable to both men and women equally, values which are important to Biotherm. Charismatic and simple, Chris is a natural fit with the brand."

Chris Noth is an accomplished graduate of the Yale School of Drama that is known for his work in film, television and stage. He can next be seen in the feature 'My One And Only" opposite Renee Zellweger as well the CBS series opposite Julianna Margulies called The Good Wife. Chris Noth is represented by CAA, Sanders Armstrong Caserta and Ford Models.

Founded in France in 1985, Biotherm Homme is the pioneer and world-leading men's skin care brand in the selective market. For 25 years Biotherm Homme has broken barriers and eliminated taboos while standing by men and helping them feel comfortable about taking care of their skin to look and feel better.

Courtesy: Biotherm Homme

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Posted by Naresh Koshti on 17 August, 2009 3:02:08 PM IST #