India is being a centre of attraction for the carmakers all over the world, especially small cars. Due to the growing demand of cars in India, Nissan, a major car company in Japan has decided to shift the entire production of its small car, Micra, from the UK to India. Nissan is planning to manufacture four more models of its cars in India after Micra, involving a total investment of over Rs 2,000 crore.

This relocation is just because of the rush among the automakers to rationalize production costs and shift to locations that offer the best value and quality. Nissan India MD and CEO Kiminobu Tokuyama told TOI, “We have decided to manufacture the Micra at our upcoming factory at Oragadam, near Chennai”.

Tokuyama said that the company’s Chennai plant will start production from May next year, and export markets would be catered to from autumn. He also said, Nissan plans to meet Micra’s requirements for the entire European region as well as some other markets like West Asia from the Chennai plant. Tokuyama said, “We plan to start with export volumes of 1.1 lakh units, which would be gradually scaled up to 1.8 lakh units as demand goes up”.

The reason of this shift and quick decision is as per Tokuyama said, “There are many benefits in India, including a high-quality vendor base that is also cost-effective, leading to globally-competitive pricing”. With this Nissan will be giving a tough competition to its rival companies like Hyundai and Maruti Suzuki, which make small cars in India to export to Europe.

Top Selling Nissan Car Prices & Specifications:
Nissan X-Trail Comfort (Diesel)
Nissan X-Trail X-Pecial (Diesel)
Nissan X-Trail Elegance (Diesel)
Nissan Teana Base Model (Petrol)

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Posted by Naresh Koshti on 29 August, 2009 11:01:00 AM IST #