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Bajaj Auto reports August 2009 sales performance

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Bajaj Auto Ltd has announced the sales figures for August 2009.

August 2009

Particulars

Aug-09

Aug-08

Change %

MOTORCYCLES

182,441

175,274

4

TOTAL 2 WHEELERS

183,051

176,631

4

3 WHEELERS

30,021

24,324

23

TOTAL 2&3 WHEELERS

213,072

200,955

6

Exports out of the above

75,164

71,105

6

The new Bajaj Discover received an overwhelming response enabling a sale of 48,000 units, possibly setting a new record for sales of a motorcycle in its first full month of launch.

Customer feedback corroborates Bajaj’s hypothesis that the Discover’s design and performance are perceived to be ‘bigger & sportier’ than current 100cc bikes, thereby clearly differentiating it and creating a category of its own.

Total Discover brand sales (including those of the larger Discover 135) were 65,000 units, and Bajaj is planning to increase this to approximately 80,000 units each for September and October.

Simultaneously, with sales of the new Pulsar continuing to hold firm, Bajaj plans to sell almost 500,000 motorcycles over these 2 months.

Commercial Vehicle sales and exports are on plan; exports for the month at 75,164 units were the highest ever.

YTD

Particulars

April ~ August

April ~ August

Change %

 

2009

2008

 

MOTORCYCLES

833,235

902,743

(8)

TOTAL 2 WHEELERS

836,106

908,579

(8)

3 WHEELERS

117,367

106,175

11

TOTAL 2&3 WHEELERS

953,473

1,014,75

(6)

Exports out of the above

321,948

337,075

(4)

 
Courtesy: Bajaj Auto India Ltd

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Posted by Naresh Koshti on 3 September, 2009 2:54:36 PM IST #