Timex captures the spirit of classic American style and affordability with the launch of the latest collection.

"Our collection this season pays tribute to the latest runway trends in a classic and accessible way," says Kristine Lumpinski, Vice President of Marketing for Timex. "In addition to collections such as the Timex SL Series, which brings luxury materials and functionality to an affordable price point, we're also offering a variety of on-trend watches in the $35-$75 range in time for fall fashion."

This fall Timex introduces new timepieces, including extensions to the Sport Luxury Series, Crystal, and Retrograde collections - all compatible with the hottest fall fashion trends.

Fashion inspired by the 1980s takes center stage this season. The Timex SL Series Sun-Moon collection features a slightly oversized dial and colorful leather strap options, evoking nostalgia for bold, statement-making fashion. The multi-function movement and sun-moon display offer a touch of sophistication and 80s-style decadence. This collection ranges in price from $120 - $145.

Sequins and shine are getting their moment in the spotlight - with daywear. Right in step with this trend, Timex has expanded its Crystal offerings to include an elegant Timex SL Series timepiece with two rows of genuine Swarovski crystals on the bezel, sunray dials, and bracelets available in stainless steel or leather bands with a subtle metallic finish. This collection ranges in price from $150-$175.

Men are returning to heritage fabrics and classic tailoring. The Timex SL Series Chronograph speaks to this trend, with a multi-textured, oversized dial and a rich color scheme of brown, black, silver, and rose gold-tone. The collection is available in stainless steel bracelets and genuine leather straps. It ranges in price from $150-$200.

Men are also putting modern twists on the heritage movement with "geek-chic" and sportswear-inspired details. Timex hits both trends with its iconic digital watches in gold, silver and two-tone ($40), and with new offerings from the Retrograde collection. These watches are bold and sporty, available in brightly-colored rubber straps with a leather inlay, as well as in black ionic plating with rose gold-tone accents. This collection ranges in price from $90-$100.

Fashionistas everywhere are embracing the simplicity and affordability of classic American style. The fall collection from Timex also revisits a variety of favorites from seasons past, including the military-inspired Camper ($35), delicate dress watches for women ($40), and the Easy Reader watch with a stainless steel expansion band ($55).

Timex Fashion Trend Director Amy Goodman continues offering fashion advice and seasonal style tips to women through her blog and Web videos on TimexStyle.com.

"Timex is a classic American brand with such a deep history in watchmaking," says Goodman. "Timex is able to offer stylish new watches each season and dig into the archives for inspiration when fashion trends express nostalgia."

Timex also recently launched a Facebook page, providing a community for fans and giving them access to original content including videos, images, style tips, Goodman's blog, and special exclusive offers.

Courtesy: Timex Group

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Posted by Naresh Koshti on 24 September, 2009 3:49:14 PM IST #