The major computer manufacturer, Dell Inc. has come up with new laptops and PCs with Major League Baseball logos and nail polish colors. This new change is to attract the young generation towards its products.

The company said that, “Dell has partnered with Major League Baseball and will be able to place the logos of all 30 teams, in addition to other baseball-inspired designs”. The company will offer Mini, Inspiron and Studio laptops decked out in MLB team colors and logos.

At the same time, the world's No. 2 PC company will target a different demographic by teaming with nail polish company OPI to sell PCs in 26 new colors including "I'm Not Really a Waitress", “Big Apple Red,” “Strawberry Margarita,” “Rosy Future” and “Kyoto Pearl,” and six Holiday Collection colors including “Dear Santa,” “Merry Midnight” and “Smitten with Mittens” and many more. 

With growing competition and less differentiation on the performance side, design has become a major part of selling and this partnership proves personalization trend throughout the PC industry.

Dell’s MLB and OPI designed notebooks comes with an additional cost of $85. Company has started off with simple colors and leaded to art work and now exploring a new level of customization. 

These MLB and OPI notebooks can also be ordered through Dell's online design studio.

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Posted by Naresh Koshti on 10 October, 2009 11:38:20 AM IST #